Hi, I’m Danche

I support women navigating stepping up in their careers, or exploring a career transformation — whether a new role, a career shift, or a move across borders — to gain clarity, confidence, and direction in their next chapter.

My coaching is action-focused and insightful. Together, we’ll explore what truly matters to you — your values, priorities, and aspirations — and translate that insight into tangible steps forward.

I draw on over two decades of international professional experience leading teams and working across cultures. I understand the complexity of transitions — the mix of ambition and uncertainty, excitement and doubt — and I know that clarity and strategy can make all the difference.

Coaching with me is intentional and structured, yet deeply human. It’s a space to pause, reflect, and reimagine what’s next — while staying grounded in action.

I believe that clarity brings alignment, and alignment builds momentum.
And that’s how meaningful change begins.

• Member of the International Coaching Federation, since 2024
• 2024-2025 – Certified as an Executive Coach, by the Center for Executive Coaching
• 2022-2023 – Certified in Foundations of Woman-Centered Coaching, by the The Institute for Woman-Centered Coaching, Training & Leadership
• 2020-2021 – Women and Leadership Business Program, by IESE Business School, University of Navarra
• 2018-2019 – Certified In Transformational Coaching, Ontological Model, by the International School for Coaching and NLP

My journey

When I turned 35, I moved from Madrid to London to start a new job, in a new industry. That change was not what I expected: I never imagined that I’ll end up crying most days in the office bathroom, and discover my life’s work and purpose at the end of it all. But that was the journey.

I had done that before; I had moved from my native Macedonia to the States, to Bulgaria, to Mexico, to Spain. I thought I had it all figured out!

However, moving to London was the first time in my life I jumped somewhere completely new, by myself. And was it hard! The work that I came to do was not what I expected, my boss was a bully – I ended up each and every single workday locked in the office bathroom, crying, and waiting for others to leave, so they didn’t notice my puffed face and red-rimmed eyes.

I had no network, and my weekends were spent walking aimlessly around the city, when the weather permitted it. I wrote a lot, late at night in my bed, and this creative outlet saved my sanity. I felt like a ghost in a city of millions — invisible, misunderstood, and deeply alone.

Little did I know I was the process of shedding my old identity, beliefs, values and worldview and that I was going through a birthing process. I was midwifing the new me that was taking shape and form, and I did it mostly on my own.

It didn’t occur to me to ask for support or help, or look for others who might be going through the same. I didn’t think that it was the circumstances but blamed it mostly on me: I was not talented enough, smart enough, flexible enough or brave enough.

Then gradually, after a year or so, things shifted and finally started falling into place. I became more comfortable and confident in my new reality. I noticed it even in the way I walked, with my back straight, head held high, strolling down the street, feeling like I belonged as well. I changed jobs, I met great people, and I finally started getting the inside jokes. I would get a glimpse of myself in a passing mirror and would see a friend looking back at me.

I also realized I was braver and more confident than ever before – because of having gone through the experience, and everything I learned on the way.

That journey—of shifting careers, culture, identity—is at the heart of what I do now. As a Certified Life, Executive and Career Coach, I partner with women who are ready to step into what’s next. Whether you’re stepping in a bigger or challenging new role, changing industry, or relocating – my work is built around one truth: insight without action isn’t enough, and action without clarity won’t last.

how we work together

We begin by defining the core you: your values, your strengths, your vision. We work on beliefs that might have held you back so far, or fears that block your path forward. Then we build a clear roadmap—specific steps, real momentum, anchored in your truth. And we keep you moving forward, step after step, until you’re not just moving—you’re THRIVING.

My background—working across five continents, living in 25+ countries, leading teams and navigating cultures—gives me the practical edge to hold space for your story while helping you make concrete progress.

If you’re ready to stop wondering what’s next and start creating it with clarity and confidence—let’s meet. Because your next chapter can begin NOW.

how we work together

I drew on over two decades of international experience leading teams and working across cultures. I understand the complexity of transitions — the mix of ambition and uncertainty, excitement and doubt — and I know that clarity and strategy can make all the difference.

My coaching is action-focused and reflective. It’s a space to pause, reflect, and reimagine what’s next — while staying grounded in action.

I believe that clarity brings alignment, and alignment builds momentum. And that’s how meaningful change begins.